Mobbie Nazir
Opinion
02 November 2023
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We Are Social’s Mobbie Nazir introduces the agency’s 2024 edition of Think Forward, its report on the shifting landscape of social media - The Social Reckoning suggests users are increasingly aware of how brand-heavy the internet has become and are reacting accordingly; marketers need to understand and join forces with this new wave of creativity.
Opinion
19 February 2021
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A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the pandemic crisis passes following month after month of suspended social interaction, social epidemiologist Dr Nicholas Christakis, a Professor at Yale, colourfully predicts .
Opinion
05 November 2020
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Six key trends on how people’s use of social media is changing from We Are Social’s Think Forward 2021 report – Chief Strategy Officer, Mobbie Nazir, explains.
Opinion
12 December 2018
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We Are Social’s ‘not another trends report’ is a dispatch from the changing social space. CSO, Mobbie Nazir takes us through some of the key trends.
Opinion
24 November 2017
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Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s CSO, explores the themes the agency believes will affect the industry in the coming year.
